A pair of news stories in recent weeks have typified healthcare strategists’ and marketers’ troubling struggle: Bernie Sanders’ Medicare-for-All bill sparked the most serious conversation around single-payer healthcare the U.S. has had since the Nixon administration. It was also recently revealed that Aetna and Apple are in conversations to bring the Apple Watch to millions […]

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Customer engagement lies at the heart of any marketing strategy. In healthcare, these customers come in many forms—consumers, patients, employees, partners, institutions—but the goal is always the same: they’re there, and we want to reach them. SPM recently had the chance to attend the 2017 Salesforce World Tour in Chicago. Salesforce is global cloud computing […]

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