All posts by Marty Horn

Marty Horn

About Marty Horn

Marty leads all research initiatives for SPM clients, including qualitative and quantitative studies, and unearths valuable insights to drive strategy and creative development. With 30 years of experience in research as senior research director at DDB, he has worked on clients such as Anheuser-Busch, McDonald’s, and State Farm. Marty also manages The SPM℠ American Health & Life Study—the first study of its kind that profiles how various life choices and behaviors influence healthcare decisions.


As healthcare becomes increasingly competitive, more and more hospitals and health networks are seeking to obtain, and then capitalize on, their awards, rankings or designations. These recognitions are a tremendous source or pride to an organization’s employees and can act as motivators for continual operation and improvement. Awards, rankings, and designations have also been marketed […]

Read More