All posts by Patti Winegar

About Patti Winegar

With over two decades of experience at the world’s largest consumer agencies, Patti has helped build brands for Fortune 500 companies and complex healthcare organizations alike. Applying her unique insight, Patti helps clients reinvent, reinvigorate or rebuild their brands while guiding them through healthcare’s strategic business challenges and growth opportunities. Patti also spearheaded The SPM℠ American Health & Life Study, which adds greater impact to client campaigns.


Hospitals must master the patient experience along the entire consumer journey—from awareness and consideration even before someone has a healthcare need all the way through advocacy and what happens after someone has left your hospital. To do so, we should think retail.

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News of mergers and acquisitions continue to dominate headlines as hospitals and health systems react to the ACA to improve clinical quality, build integrated delivery systems that cover the entire continuum of care and lower overall cost. In the face of a merger or acquisition, every decision is critical to the success of the future organization.

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In the March 2014 edition of Strategic Health Care Marketing, SPM co-owner and managing partner Patti Winegar was featured as an expert on the centralization of marketing in healthcare systems–and the importance of this type of strategy. Read the highlights from the article.

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