While hypothesized for some time, the recent announcement that Amazon, Berkshire Hathaway and JPMorgan Chase are teaming up to form an independent healthcare company aimed at cutting costs and improving quality shook every corner of the industry. While details are still scarce—and the alliance is currently only confirmed to benefit its roughly one million combined […]

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Recently SPM published a blog piece about integration and collaboration within a single agency, and what to keep in mind when choosing a partner who will help you achieve your goals. Given my past experiences at large and small agencies, I’ve seen what works and what doesn’t. Some of it is clearly visible and some of […]

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SPM was excited to attend the Healthcare Internet Conference (HCIC) in Austin, Texas this year from October 23-25. Digital Evangelist Kaela Carey took the stage with UTMB Health’s Director of Digital Communications, Pep Valdes, to talk the Fast & Furious race for digital marketing innovation. Check out some of the presentation’s highlights below. It starts […]

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Customer engagement lies at the heart of any marketing strategy. In healthcare, these customers come in many forms—consumers, patients, employees, partners, institutions—but the goal is always the same: they’re there, and we want to reach them. SPM recently had the chance to attend the 2017 Salesforce World Tour in Chicago. Salesforce is global cloud computing […]

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I’ve been working in and around the digital marketing landscape since its inception—as part of a digital and data-focused agency within an agency at Foote Cone & Belding when marketing and the internet first started to form a symbiotic relationship and later in 2004 as the co-manager of a digital group at JWT Chicago. Oddly […]

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2016 was a big year for digital marketing, with new strategic priorities and technological innovations changing how we work. As you assess how you can enhance your strategies this year, it is critical to think first about providing consumers with the best online experience possible. Keep these key healthcare digital marketing trends in mind as you plan for 2017.

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After attending “Experience” An Evening of Emerging Technology, hosted by The Mill, our creative juices started flowing with ideas around innovating healthcare marketing with technology. Held at the new Chicago Google headquarters, the event showcased the latest in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technology, which our team got to experience first hand. Here are some of our favorites.

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