How do you get people to care about your healthcare advertising? With so much out there invading the lives of your target audience, finding a way to cut through the clutter is a constant challenge. Fortunately, there are specific strategies you can follow to ensure you stay relevant to consumers.
Read MoreHealthcare consumerism is a transformation in the way that people choose providers, health plans, and more. What are the key drivers hospitals/health systems need to recognize?
Read MoreAs competition between healthcare organizations intensifies, sponsorship—especially sports sponsorship—has become a valuable tool to promote a hospital or health system. Connecting your “brand” to a sports team, whether at the community, collegiate or professional level, can help make you the preferred healthcare provider in your service area.
Read MoreCreative inspiration can come from anywhere, including our kids. To be better marketers, we could learn a thing or two from the bold, imaginative, and simple nature of our young inspirations.
Read MoreAn athlete could be just what your healthcare brand needs to outrun the competition. Make sure you follow these best practices to ensure you choose the right person to connect with your audience and get the most out of your athlete endorsement.
Read MoreSuper Bowl 50. Everyone is watching. And some are even watching the game. But everyone is definitely watching the commercials. (At least, that’s what we think in the advertising business.) So what did we see this year? And what can you learn from Super Bowl 50 for your own advertising?
Read MoreAre we alienating our audiences by using the wrong terminology? The debate on using people vs. patients vs. consumers to refer to our target continues.
Read MoreAt the 2015 SHSMD Connections Conference last October, SPM designed a poll and collected responses to a very important question for 2016: What complex marketing issue are you facing right now? The results were all about managing change.
Read MoreMarketing communications ROI is no longer a mystery thanks to a study performed by SPM & an academic medical center client.
Read MoreIf the trends in grocery shopping and child rearing are any indication of what will happen in healthcare, dads are a group to watch out for.
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