After spending 8 years at a Washington D.C. hospital, and then coming to SPM, Senior Account Manager Cori Ahrens brought with her invaluable insight into the stresses of being a hospital marketing director. Here, she has assembled a list of 10 things, in no particular order, that kept her up at night during her time as marketing director.
Read MoreLast week, I addressed the growing trend of healthcare mergers and acquisitions and the implications for healthcare marketers. Any healthcare organization involved in a transformation must conduct robust brand planning, including answering these 10 questions.
Read MoreHealthcare organizations involved in transformations must conduct robust brand planning. They must have people who know how to lead through change.
Read MoreIn this fast-paced, changing healthcare universe, hospitals are faced with a difficult branding challenge: Carefully transitioning their brand from one of “sickness” to “accountability." How will you keep your healthcare brand strategy healthy through the transition to accountable care?
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