More Than Just a Trend: The Power of the Single-Agency Relationship Model

Recently SPM published a blog piece about integration and collaboration within a single agency, and what to keep in mind when choosing a partner who will help you achieve your goals. Given my past experiences at large and small agencies, I’ve seen what works and what doesn’t. Some of it is clearly visible and some of

Social Media Week Chicago: Let’s Talk About It!

At SPM, a large part of what helps keep our work fresh is getting out of the office and immersing ourselves in the latest trends of the industry. It turns out Social Media Week Chicago (#SMWChicago) is the perfect chance to do just that: talk face-to-face with some of the leading minds in marketing and

3 Keys to Choosing the Right Agency

Marketing today is as complex as ever. The more tools and resources that exist for agencies, the more difficult it has become to figure out how to piece together the best solution for clients. Most agencies’ solutions come in the form of the holding company that offers different solutions in the forms of separate (but

Quick Pick: Can Large Health Systems Go Deeper With Consumers?

The other day I was involved in a workshop that surfaced an intriguing question: While health systems want to play a larger role in people’s everyday lives – proving new value, contributing to population health goals, securing greater loyalty and new revenue – how much interest do people have in “going deeper” with health systems?

Recap: How to Stay One Step Ahead in the Fast & Furious Race for Digital Marketing Innovation

SPM was excited to attend the Healthcare Internet Conference (HCIC) in Austin, Texas this year from October 23-25. Digital Evangelist Kaela Carey took the stage with UTMB Health’s Director of Digital Communications, Pep Valdes, to talk the Fast & Furious race for digital marketing innovation. Check out some of the presentation’s highlights below. It starts