As healthcare becomes increasingly competitive, more and more hospitals and health networks are seeking to obtain, and then capitalize on, their awards, rankings or designations. These recognitions are a tremendous source or pride to an organization’s employees and can act as motivators for continual operation and improvement. Awards, rankings, and designations have also been marketed […]

Read More


The other day I was involved in a workshop that surfaced an intriguing question: While health systems want to play a larger role in people’s everyday lives – proving new value, contributing to population health goals, securing greater loyalty and new revenue – how much interest do people have in “going deeper” with health systems? […]

Read More


Hospitals must master the patient experience along the entire consumer journey—from awareness and consideration even before someone has a healthcare need all the way through advocacy and what happens after someone has left your hospital. To do so, we should think retail.

Read More






Healthcare marketers are challenged every day to do more with less to attract the shrinking attention span of consumers. Learn how Eastern Maine Medical Center and SPM found unique and impactful ways to attract patients and drive engagement with an interactive web tool to find primary care providers.

Read More