After spending 8 years at a Washington D.C. hospital, and then coming to SPM, Senior Account Manager Cori Ahrens brought with her invaluable insight into the stresses of being a hospital marketing director. Here, she has assembled a list of 10 things, in no particular order, that kept her up at night during her time as marketing director.
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Choosing the right agency partner is an important strategic and financial decision on the path to marketing communications success. Your ability to find a long-lasting agency relationship, with professionals you can rely on to help guide your complex organization through complex situations, will impact your future success.
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A big question in 2014 is, "how will the Affordable Care Act impact patient choice?" Well, one thing is sure: Your brand will be even more important today for the success of tomorrow. That's why we've dubbed 2014 the "Brand" New Year!
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As the healthcare industry undergoes seismic change, it’s imperative to uncover deeper consumer insights through resources such as The SPM℠ American Health and Life Study and go beyond the rational reasons that underlie hospital selection.
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In this fast-paced, changing healthcare universe, hospitals are faced with a difficult branding challenge: Carefully transitioning their brand from one of “sickness” to “accountability." How will you keep your healthcare brand strategy healthy through the transition to accountable care?
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