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Healthcare Marketing is NOT a Waste of Money

Mediahealthcare marketing, hospital marketing, traditional mediaMike Lynn
28
May 2014

I was reading "Advertiser, Beware" in the 4/22 issue of H&HN Daily when I was surprised by Chris Bevolo’s very hyperbolic and negative comments on, amongst other things, hospital advertising via traditional or mass media. He referred to it bluntly as “a waste of money.”

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2595 View


The Changing Face of “Traditional” Digital Advertising

Mediadigital, healthcare marketing, mobile, social media, traditional mediaMike Lynn
24
Mar 2014

We’re presently at the precipice of change. What we know now as digital advertising is becoming “traditional” as we see new innovations in the industry.

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5936 View


Why Did Chicken Little Cross the Road?

Mediadigital, mobile, social media, traditional mediaAmy Ralston
10
Feb 2014

Is the sky really falling on traditional media? We're here to address the nervous naysayers who predict the impending doom of traditional media. Truth be told, traditional media is alive and well…it just runs with a mixed crowd.

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2916 View

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Recent Posts

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Account Management branding charity consumer engagement consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement population health recruitment red paper Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety

Tags

Account Management branding charity consumer engagement consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement population health recruitment red paper Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development
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