The SPM Consumer Compass℠
The SPM Consumer CompassSM , our proprietary research study, helps you see your consumers in a new light. It is the first study of its kind that profiles how various attitudes, beliefs, and behaviors influence healthcare decisions. From a nationally representative sample of 4,000 adults, the study examines 400+ items that enable SPM to dive deep into the specifics of who your consumer is, why they make their decisions, and provides unique insights that fuel marketing communications strategy, messaging, and creative approach. See the creative work these insights make possible.
SPM Consumer Healthcare Decision Journey
We all know healthcare and healthcare decisions can be emotionally charged. At SPM, we went beyond what most marketers think they know, and worked to understand people emotions at different stages of their decision journey. Our Consumer Healthcare Decision Journey is a one of a kind, proprietary ethnographic study that looks across multiple key service lines to map the prospect and patient experience to identify opportunity to craft highly relevant creative messages and media opportunities that are in sync with your target audience. See the creative work these insights make possible.
Media dollars have to work harder than ever before, especially when there are so many media options begging for a piece of the pie. SPM goes beyond the basics of planning and buying by studying the behaviors of your target audience and using those insights to strategically reach consumers when they are most receptive to healthcare advertising. Want to know what day of the week is the best time to run a spot about heart attacks? Or when you can expect consumers to be most open to your wellness message? We’re ready to talk when you are.