Reimagine Healthcare Communications with SPM at the 2016 Spring NESHCo Conference
With your marketing budget scrutinized by senior leadership and their increasing demand for ROI, choosing the right mix of traditional and digital media is critical. It not only takes an understanding of Consumer Journey Mapping and knowledge of the bottom line, but an imagination that will tie the two together. Join SPM at the New England Society for Healthcare Communications Spring 2016 Conference in Providence, RI on May 31-June 2, as our very own Larry Margolis tackles and reimagines the solutions to these complex problems.
In a conference focused on the rapidly changing healthcare communications industry, reimagining our role as healthcare marketers is key. At SPM, we’re excited to reboot, look change in the eye, and make positive steps alongside our peers at NESHCo.
We’ll also be handing out our newest Red Paper (SPM’s version of whitepapers), “A Mystery No More: Insights on Marketing Communications ROI.” Based on a yearlong research study conducted with a leading university graduate program in Healthcare Administration, this Red Paper illuminates the impact of marketing communications on a person’s decision to choose a healthcare provider. Complemented by information from other industries, the results of our research uncover insights into media strategy, the “halo effect” of service line promotion, and the impact of good quality advertising.
Stop by our booth to grab your free copy of our Red Paper and chat about how we can help you reimagine your communications. We can’t wait to see you there!