Bill Tourlas
SVP, Innovation and Engagement

As a member of the leadership team, Bill drives the agency’s efforts to consistently reach new levels of innovation and engagement and to bring the full power of our ideas to life across new media channels. In his role, Bill leads the digital team, collaborates with strategy, creative, and media teams for existing clients, and is an active participant in new business efforts.

Bill started his career in the Windy City, and soon thereafter moved to the bright lights of New York City. But after taking his bite of the Big Apple, his Cubs fan roots brought him back home. Now, 30 years later, Bill is a marketing veteran and big brand expert. Prior to SPM, he has held senior management roles at well-known global agencies, working with brands such as Blue Cross Blue Shield Association, Citi, Western Union, Sprint, AT&T, and Kraft Foods. Being first, being new, and being different is what Bill is all about – perfect for the person at the helm of SPM’s innovation and engagement efforts.

Career highlight:
"The business is all about relationships. And one of my favorite memories was a two-day offsite planning session scheduled with a client we had just won. 3 coworkers. 6 clients. 7-bedroom house. In Vail, Colorado. We completed the entire annual marketing plan as a single cohesive team locked away in the mountains with a fair share of team building to boot – from cooking dinner to white water rafting. Going into it we said, 'Well…this will either solidify the business for years or lose it in days.' Needless to say they were a long-term client and are still great friends."

I’ve always been inspired by my grandparents who immigrated to the US from Greece in the early 1900s. They believed in the vision of a better life here. They never forgot where they came from but considered themselves Americans first. They worked hard to become successful but recognized the importance of family. I try to balance those same values and that work ethic every day.

Ripon College. Never heard of it? Shocking. It’s in Ripon, Wisconsin. Never heard of it? Shocking. It’s the birthplace of the Republican Party. Not that Republican Party. It’s also the college of Harrison Ford. Well, he never really did graduate. It’s home to what used to be some of the best pickled eggs on the planet. And now you know.

After 25+ years of marriage and three daughters, my interests tend to be whatever interests them. But I do still get to punish a tennis ball on a regular basis, and I love that.