Bob Konold
Creative Director

Inspires creative thinking in the team. Produces memorable ideas that solve client marketing problems. Volume driver; client champion; envelope pusher.

Over the past 20+ years, Bob has learned the healthcare industry inside and out. He uses his knowledge of what makes consumers tick to maximize the effectiveness of the work we do for our clients. His father and brother are doctors, so he understands physicians. And he brought well over a decade of experience creating award-winning marketing and advertising campaigns for many of the world’s largest brands including Energizer, General Mills, Anheuser-Busch and Frito Lay.

Career highlights:
“After spending half my career advertising national products, many of which people do not necessarily need, I’m very proud to spend my years at SPM helping people choose the right hospital for their healthcare. I guess I should also mention in 1988 I helped to create a slightly known pink bunny that sells batteries.”

Northwestern University, MS in Advertising
The Ohio State University, BS in Marketing

Recent accomplishments:
“Sending our youngest of three children (young adults!) off to college.”


Volunteering; golfing; cycling; skiing; and playing one gig a year with his high school rock band.