The Dana-Farber/Brigham and Women's Cancer Center in Boston, MA is known for world-leading cancer care and support. The "You Have Us" campaign positions the brand as the place to go to get the best cancer care for you. Why? Because of their distinguishing clinical characteristics, unrelenting passion and accessibility as a network.
This campaign won a Silver in the 2014 Modern Healthcare IMPACT awards. It was also awarded a "Best of Show" designation and two Golds in the 31st Annual Healthcare Advertising Awards. And, it brought home a Bronze in the 2014 Telly Awards.
Print – “You Have Us”
Microsite – “YouHaveUs.org”
TV – “Personalized Care”
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