Outside of Boston, Dana-Farber Cancer Institute’s breakthrough research wasn’t widely known. To establish a commanding and highly-visible presence in key markets, SPM developed a buzzworthy, content-rich, multilayered campaign demonstrating Dana-Farber’s dedication to discovering new ways to care for cancer patients.
The campaign also drove to a content-rich microsite, disovercarebelieve.org, that engaged users—and even had DFCI’s competition joining in on the conversation!
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- Nuvance Health
- Virtua Health
- The University of Kansas Health System
- Emory Healthcare
- Chicago Department of Public Health
- UNC Health Care
- Dana-Farber/Brigham and Women's Cancer Center
- Froedtert & the Medical College of Wisconsin
- Nebraska Medicine
- UTMB Health
- Rush
- Palos Community Hospital
- Hackensack Meridian Health
- Dana-Farber Cancer Institute
- UC Health
- The University of Kansas Health System
- The University of Vermont Health Network
- WellSpan Health