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Outside of Boston, Dana-Farber Cancer Institute’s breakthrough research wasn’t widely known. To establish a commanding and highly-visible presence in key markets, SPM developed a buzzworthy, content-rich, multilayered campaign demonstrating Dana-Farber’s dedication to discovering new ways to care for cancer patients.

 

 

 

 

 

The campaign also drove to a content-rich microsite, disovercarebelieve.org, that engaged users—and even had DFCI’s competition joining in on the conversation!

 

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  • Nuvance Health
  • Virtua Health
  • The University of Kansas Health System
  • Emory Healthcare
  • Chicago Department of Public Health
  • UNC Health Care
  • Dana-Farber/Brigham and Women's Cancer Center
  • Froedtert & the Medical College of Wisconsin
  • Nebraska Medicine
  • UTMB Health
  • Rush
  • Palos Community Hospital
  • Hackensack Meridian Health
  • Dana-Farber Cancer Institute
  • UC Health
  • The University of Kansas Health System
  • The University of Vermont Health Network
  • WellSpan Health
SPM Marketing & Communications | 708-246-7700
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