Outside of Boston, Dana-Farber Cancer Institute’s breakthrough research wasn’t widely known. To establish a commanding and highly-visible presence in key markets, SPM developed a buzzworthy, content-rich, multilayered campaign demonstrating Dana-Farber’s dedication to discovering new ways to care for cancer patients.
The campaign also drove to a content-rich microsite, disovercarebelieve.org, that engaged users—and even had DFCI’s competition joining in on the conversation!
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Nuvance Health
Virtua Health
The University of Kansas Health System
Emory Healthcare
Chicago Department of Public Health
UNC Health Care
Dana-Farber/Brigham and Women's Cancer Center
Froedtert & the Medical College of Wisconsin
Nebraska Medicine
UTMB Health
Rush
Palos Community Hospital
Hackensack Meridian Health
Dana-Farber Cancer Institute
UC Health
The University of Kansas Health System
The University of Vermont Health Network
WellSpan Health