Emory, Georgia’s most comprehensive health system, is considered the go-to place for serious conditions. But people didn’t understand the benefits of choosing academic medicine for all their health needs, including the simple ones. With insights from our proprietary research, SPM developed a strong campaign centered on a new brand platform: Emory is the smarter choice. Since the launch, results have been overwhelmingly positive on all fronts.
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- Nuvance Health
- Virtua Health
- The University of Kansas Health System
- Emory Healthcare
- Chicago Department of Public Health
- UNC Health Care
- Dana-Farber/Brigham and Women's Cancer Center
- Froedtert & the Medical College of Wisconsin
- Nebraska Medicine
- UTMB Health
- Rush
- Palos Community Hospital
- Hackensack Meridian Health
- Dana-Farber Cancer Institute
- UC Health
- The University of Kansas Health System
- The University of Vermont Health Network
- WellSpan Health