Challenging what's possible and then asking what's next. Frank works with our creative teams to help translate human insights and consumer benefits into meaningful and persuasive marketing messages. Those impactful messages can then be integrated into campaign elements across traditional and digital media. Frank is a big believer that any message is most effective when it stirs emotion and gives us reason to believe.
With a 20+ year in marketing, Frank produced integrated campaigns for national brands including State Farm, Capital One, McDonald's, Skittles and Bud Light at top agencies including DDB Chicago and Leo Burnett. His work has been honored at Cannes, D&AD and the Clio Awards. With years of production experience, Frank is a master at finding ways to make small budgets and shoot days work harder for traditional and digital media.
Why I love healthcare marketing:
"My sister Theresa is a CRNA and a trusted counsel for all health questions in our family. Her dedication has always been an inspiration to me. I am honored to be a part of an organization that works so closely with healthcare providers to help patients find the care they need."
University of Illinois at Urbana-Champaign, BS in Advertising
Frank is the resident gear-head at SPM, and always happy to answer anyone's car-related questions. When he's not crafting his latest campaign, he's probably under his car wrenching.