Digital Media Director
Jorge’s prime focus is integrating digital marketing efforts and search engine optimization, along with data analytics across the broader digital media landscape. Jorge is responsible for leading the portfolio of SPM’s digital accounts towards stated client and company objectives and for the growth, management, retention, and satisfaction of these accounts. He is tasked with partnering with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance-based marketing channels. As the Media Director, Jorge also manages and directs a wonderful team of Media Managers in this task and is accountable for maintaining accurate program forecasts and hitting stated goals.
With more than 15 years in the digital marketing space, Jorge brings extensive experience with all forms of Search Marketing, as well as Programmatic Display, Social Media, and Digital Out-of-Home. Prior to SPM, Jorge led the team at Publicis’s Performics, where he worked with a diverse customer base, including brands such as 3M, Honda, CenturyLink, Hyatt, JTV, and Equinox. Having multi-channel experience gives Jorge a unique perspective on holistic approaches to achieving client success across the entire customer journey.
Why I love healthcare marketing:
“The work we do actually impacts people and their quality of life. I’ve enjoyed my previous positions in other verticals, but healthcare provides a little more substance to my day knowing I’m getting people to the right places that can help them.”
Jorge tries to get out on his boat or a golf course whenever possible, but with three small children and a puppy, Jorge spends whatever free time he has with his family.
“You can have everything in life you want, if you will just help other people get what they want.”-Zig Ziglar