At SPM, we are all digital. But Kaela is the person responsible for keeping digital top of mind 24/7. She brings a level of digital thinking that cuts across strategy, media, and creative to provide a holistic understanding of the challenges and opportunities for out clients. Driven by her passion for “what’s next,” Kaela stays on top of trends through constant research and industry relationships. Basically, she keeps us ahead of the curve and keeps you ahead of your competition.
Kaela started out in account management at a mid-sized New York agency before continuing her career here in Chicago. She worked primarily on consumer package goods accounts, such as Nestle Purina Pet Care, Fisher, and Blue Bunny Ice Cream, executing across a fully integrated scope of work. Her knack for all things digital and passion for innovation lead her to focus on digital, new media, and content strategy while always keeping the big picture in mind.
Why I love healthcare marketing:
"To market something that is so essential to people’s lives and wellbeing is an invaluable opportunity. Think about it, everyone needs healthcare at some point in their lifetime. What excites me even more is the challenge to make healthcare top of mind before it becomes a need—positioning it as an essential part of daily routine in a fun, clever and/or inspiring way. That’s where I believe digital content and social media can play a large role in truly making people’s lives better, and that’s motivating."
University of Massachusetts, Amherst, BS in Communication and Multi-Media Production
A very proud Sagittarius.
"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do." –Walt Disney