VP, Group Media Director
Kara leads SPM’s in-house, integrated media department overseeing media strategy, planning, buying and analytics. Kara’s hands-on strategic and vehicle agnostic approach ensures every client media dollar spent achieves maximum impact, delivering added value and ROI.
Kara’s career has been focused on developing and executing strategic media plans for brand, B2B and direct response initiatives. She has worked with a variety of clients on the national and local level including Walgreens, Clorox, Essilor, and Brooks Running. Now at SPM, she has evolved her team’s offerings to include preferred partnerships with publishers such as WebMD and unique buying opportunities (e.g. SPM Efficiency Network & Barter). Kara has also enhanced SPM’s digital and programmatic offerings by leading the development of specialty-level digital benchmarks and partnering with IAS to maximize viewability and brand safety while minimizing ad fraud.
Why I love healthcare marketing:
I have always liked helping people. Growing up, I spent summers in an optometry office my mother worked at helping adjust patient’s glasses. As a teen, instead of working at the local fast-food joint, I became a tech at our local pharmacy and helped patients managing serious health issues. Continuing to help consumers be healthier has been important in my agency career — luckily many of my past clients have been focused on promoting health and active lifestyles as well.
University of Florida (BA in Marketing and BS in Advertising)
Currently it is chasing after my two sons! When I do find time for myself, I love cooking and experimenting with new recipes. My recent successes have been from scratch cioppino and tamales.
"I like Kit-Kat, unless I'm with four or more people." - Mitch Hedberg