Group Media Director
Kara leads SPM’s in-house, integrated media department. She oversees all traditional and social and digital programmatic planning, buying, sponsorships, and media performance reporting and analytics. Kara’s hands-on strategic approach and experience ensures every client media dollar spent achieves maximum impact, delivers added value, and ROI.
Kara’s career has been focused on developing and executing strategic media recommendations for both brand and direct response focused clients including Walgreens, Essilor, Clorox and Brooks Running. She has experience with both National and local initiatives as well as traditional and digital media. Kara started agency career over 14 years ago in Los Angeles as an intern and quickly realized this was the right career path for her. Besides the agency perks like unlimited free coffee, she saw an opportunity to have a direct impact on her client’s business through media. After agency stints in LA, Winston-Salem and San Francisco she is now excited to call La Grange and SPM home.
Why I love healthcare marketing:
I have always liked helping. Growing up, I spent summers in an optometry office my mother worked at helping adjust patient’s glasses. As a teen, instead of working at the local fast-food joint, I became a tech at our local pharmacy and helped patients managing serious health issues. Continuing to help consumers be healthier has been important in my agency career - luckily many of my past clients have been focused on promoting health and active lifestyles.
University of Florida (BA in Marketing and BS in Advertising)
Currently it is chasing after my two sons! When I do find time for myself, I love cooking and experimenting with new recipes. My recent successes have been from scratch cioppino and tamales. Oh and I attempt to be a runner with high hopes of running a half marathon again one day.
“Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all” - Lee Clow