Kim Angel Joins SPM as VP, Group Planning Director

In a continuation of its recent growth to deliver the best health and healthcare communications and experiences, SPM Group has hired research and strategy expert Kim Angel as Vice President, Group Planning Director. In this new role, Angel will focus on driving consumer insights and incorporating storytelling into SPM’s client work. Partnering with SPM’s creative team, she will incorporate a variety of cutting-edge research and lead the evolution of the agency’s proprietary research study, the SPM Consumer Compass®, as well as the BrandNEXT® process.  

Angel brings a strong track record with experience in consumer-packaged goods and other industries from her time leading strategy at Havas and Remedy. She has worked with premier brands such as Kraft, Reynolds, Hefty, Valspar, Lodge Cast Iron and Citibank; in the healthcare space, she has partnered with health systems, clinics, associations, and healthtech including Rush, The Illinois Medical District, Vein Clinics of America, SouthCoast Health, SCL Health, GOJO/Purell, IBM Watson, and others.

“The past year has reminded us all how the many dimensions of health & healthcare keep our lives, families, businesses and countries running. All too often, healthcare brands are overworked, go unrecognized and are under-leveraged. That’s our job to change that,” said Angel. “As I focus on bringing a new perspective to brand strategy & consumer insight, I’m so proud to be doing it with a team that’s truly changing the way healthcare marketing is done, with meaningful work and digital technologies.”

Angel’s hire is the latest strategic move as SPM Group evolves to tackle its clients’ toughest challenges and achieve their loftiest goals. The SPM Group’s offering include strategy, account management, consumer insights, creative services, media, and user experience (UX).