Last week, SPM brought tomato red and bluegrass together at The Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) Fall Conference.
There, SPM’s VP of Business Development, Barbara Taylor, and VP Account Director, Cori Ahrens, connected with healthcare leaders, marketing experts, and vendors from across Kentucky. SPM was a Gold sponsor for the Conference, which included speaker sessions and the presentation of the Thoroughbred Awards honoring high-quality work in healthcare marketing and public relations.
Ahrens also gave a speech, “Forget Whac-a-Mole: Strategy for Consumer-Centric HealthCare,” which explored the expanding role of consumerism in the healthcare landscape. The title refers to the challenges healthcare marketers often face–from 100 urgent things to do and double the priorities, to the implementation of “flavor of the month” marketing programs–and ways to overcome them by thinking more strategically about the consumer experience.
Utilizing data from SPM’s proprietary research study, The SPM Consumer CompassSM, Ahrens highlighted compassion, simplicity, fairness, and valuing consumer’s business while inspiring them to share their experiences as essential to success in an increasingly consumer-centric market. To learn more about how healthcare organizations and marketers can more effectively engage consumers, check out our Consumerism 2.0 Red Paper.
With another successful conference in the books, SPM is looking forward to building more relationships and continuing to show What’s Next in healthcare marketing across the country. Be sure to find us at events like the NESHCo Conference, SHSMD Connections, Forum, and more in 2020!