A seasoned healthcare veteran, Larry is intimately involved in strategic planning and development for every SPM client. He especially loves digging into client fact-finding and ferreting out hidden opportunities. As co-owner and Managing Partner, Larry keeps us focused on what’s important: making sure every client reaches their marketing and communications goals.
Twenty-five years ago Larry was instrumental in establishing SPM’s focus in healthcare years before hospital marketing was a discipline. Before SPM, Larry was a hospital strategic planning consultant, and spent several years as an administrator in a two-hospital system in Ohio well before systems became the rage. So he knows healthcare inside and out. In fact, he served on the board of directors and is the immediate past president of SHSMD. He also served on the board of trustees for a safety net hospital in Chicago’s inner city, and is a highly sought-after speaker and industry thought leader.
Why I love healthcare marketing:
“The idea that we are providing information to consumers to help them make important, and sometimes lifesaving, decisions about their healthcare. That keeps me jazzed every day.”
The Ohio State University, MS in Hospital Health Services and Administration
Ohio University, BS in Zoology (of all things)
Skiing; cycling (across several states); and participating in community theater.