Patti Winegar
Vice Chair, SPM Group

As Vice Chair of SPM Group, Patti’s focus is to help guide strategy and growth at the holding company level. She looks to identify health-focused companies who have a compatible culture and will enhance the overall marketing offering for the group’s clients. Patti also remains involved to enhance client engagement and provide overall strategy for brand initiatives.

During her 15 years at the firm, she also held CEO, Managing Partner, and COO roles to guide SPM’s strategic direction, overall growth, and continuous “What’s Next” innovation. Prior to SPM, Patti brought 20 years of experience from the world's largest consumer agencies, DDB and Leo Burnett, where she helped build brands for Fortune 500 companies like State Farm, Unilever, Nestlé Purina, General Mills, and Dell. With consumer behavior experience in 20 different categories, Patti led the development of the SPM Consumer Compass®, a quantitative study of consumer attitudes, beliefs, and behaviors, that gives SPM clients an edge over their competitors. It remains the only proprietary study of its kind in the healthcare space.

Patti is active on the Board of Directors with Off The Street Club, Chicago’s oldest Boys and Girls club, and serves on the JDRF Illinois Board.

Why I love healthcare marketing:
"There's an old adage in advertising: ‘Don't overthink it. This isn't brain surgery and we're not curing cancer.’ But in healthcare, that's exactly what we're doing. People deserve to know where they can receive the best care. It could affect the quality of their life."

Career highlight:
"I'm living it! Having true, respectful partnerships at SPM and with our clients allows us all to do big things together."

Miami University (Oxford, Ohio), BS in Business/Marketing

Words I live by:
"For big decisions, have three must-haves and three cannot-haves. If you don’t set criteria for success, every idea will always seem like a good one."

Travel with her husband and friends: short trips, long trips, from typical to obscure; walking 15+ miles a week; working with some meaningful not-for-profit organizations, such as the Off The Street Club in Chicago. Oh, and living the joy of three emancipated adult children who are really decent humans.