Patti Winegar

As CEO, Patti leads SPM’s strategic direction, overall growth, and continuous “What’s Next” innovation, working closely with her amazing team of leaders. Patti is also directly involved with clients to lasso big opportunities and hash out tough challenges — particularly when clients want to build, reinvent, or reinvigorate their brand. What she is most proud of is her ability to create and nurture high performing teams. Patti knows how to keep the SPM family happy and on track with clear goals and inspiring opportunities that deliver on the organization’s vision. In short, Patti spins a lot of plates and likes it that way.

When Patti joined SPM in 2006 as COO, she brought 25 years of experience from the world's largest consumer agencies, DDB and Leo Burnett, where she helped build brands for Fortune 500 companies like State Farm, Unilever, Nestlé Purina, General Mills, and Dell. She has since brought this significant consumer experience to healthcare — long before “consumerism” was ubiquitous in the healthcare space. Of course, studying consumer behavior in 20 different categories has been pretty invaluable, too. Patti led the development of the SPM Consumer CompassSM, a quantitative study of consumer attitudes, beliefs, and behaviors, that gives SPM clients an edge over their competitors. It remains the only proprietary study of its kind in the healthcare space. Patti became a managing partner and co-owner with Larry Margolis in 2011. Together, they took SPM to new heights becoming one of the most awarded agencies in healthcare, including Modern Healthcare’s "Agency of the Year,” and a Best Places to Work award by both Becker’s and Modern Healthcare.

Patti speaks frequently at state and national industry conferences, as well as universities across the country.

She is also active with Off The Street Club, Chicago’s oldest Boys and Girls club and serves on the JDRF Illinois board.

Why I love healthcare marketing:
"There's an old adage in advertising: ‘Don't over think it. This isn't brain surgery and we're not curing cancer.’ But in healthcare, that's exactly what we're doing. People deserve to know where they can receive the best care. It could affect the quality of their life."

Career highlight:
"I'm living it! Having true, respectful partnerships at SPM and with our clients allows us all to do big things together."

Miami University (Oxford, Ohio), BS in Business/Marketing

Words I live by:
"For big decisions, have three must-haves and three cannot-haves. If you don’t set criteria for success, every idea will always seem like a good one."

Travel with my husband and friends: short trips, long trips, from typical to obscure; walking 15+ miles a week; working with some meaningful not-for-profit organizations, such as the Off The Street Club in Chicago. Oh, and living the joy of three emancipated adult children who are really decent humans.