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For nearly 15 years, SPM helped Rush establish a strong, recognizable, and ownable brand voice, despite Chicago's four other AMCs creating a noisy, crowded market. We knew Rush’s approach was powered by teamwork and an unrelenting drive to put patients first — it’s what set them apart. So SPM created a campaign to highlight Rush’s unique position — bringing to life “how medicine should be” through the staff’s and patients’ own words.

 

Long-form videos hosted on social media told the stories of patients whose lives were transformed by Rush’s dedicated experts.

 

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  • Nuvance Health
  • Virtua Health
  • The University of Kansas Health System
  • Emory Healthcare
  • Chicago Department of Public Health
  • UNC Health Care
  • Dana-Farber/Brigham and Women's Cancer Center
  • Froedtert & the Medical College of Wisconsin
  • Nebraska Medicine
  • UTMB Health
  • Rush
  • Palos Community Hospital
  • Hackensack Meridian Health
  • Dana-Farber Cancer Institute
  • UC Health
  • The University of Kansas Health System
  • The University of Vermont Health Network
  • WellSpan Health