For nearly 15 years, SPM helped Rush establish a strong, recognizable, and ownable brand voice, despite Chicago's four other AMCs creating a noisy, crowded market. We knew Rush’s approach was powered by teamwork and an unrelenting drive to put patients first — it’s what set them apart. So SPM created a campaign to highlight Rush’s unique position — bringing to life “how medicine should be” through the staff’s and patients’ own words.
Long-form videos hosted on social media told the stories of patients whose lives were transformed by Rush’s dedicated experts.
View More Campaigns
- Nuvance Health
- Virtua Health
- The University of Kansas Health System
- Emory Healthcare
- Chicago Department of Public Health
- UNC Health Care
- Dana-Farber/Brigham and Women's Cancer Center
- Froedtert & the Medical College of Wisconsin
- Nebraska Medicine
- UTMB Health
- Rush
- Palos Community Hospital
- Hackensack Meridian Health
- Dana-Farber Cancer Institute
- UC Health
- The University of Kansas Health System
- The University of Vermont Health Network
- WellSpan Health