SPM Welcomes Kara Rozek as Group Media Director
SPM is excited to introduce a new leader to our rapidly-expanding media team, welcoming Kara Rozek as Group Media Director earlier this month. Kara will lead our in-house integrated media department, overseeing all traditional, social and digital programmatic planning, buying, sponsorships, and media performance reporting analytics.
Kara's nearly 15-year career in developing and executing media strategies for both local and national brands will ensure every client media dollar spent achieves maximum impact. Her hands-on approach and experience has brought both brand and direct response focused success to clients such as Walgreens, Essilor, Clorox, and Brands Running. After agency stints in LA, Winston-Salem and San Francisco, Kara is eager to call La Grange home.
Although she's new to SPM, healthcare has always been a part of Kara's career - dating all the way back to high school!
"As a teen, instead of working at the local fast-food joint, I became a tech at our local pharmacy and helped patients managing serious health issues. Continuing to help consumers be healthier has been important in my agency career - luckily many of my past clients have been focused on promoting health and active lifestyles."
When she's not pushing our team to explore the latest tactics in the ever-evolving media landscape, Kara stays busy by running, cooking, and chasing after her two boys. We have a feeling she's going to fit into our fast-paced media department just perfectly! Welcome, Kara!