After spending 8 years at a Washington D.C. hospital, and then coming to SPM, Senior Account Manager Cori Ahrens brought with her invaluable insight into the stresses of being a hospital marketing director. Here, she has assembled a list of 10 things, in no particular order, that kept her up at night during her time as marketing director.
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Last week, I addressed the growing trend of healthcare mergers and acquisitions and the implications for healthcare marketers. Any healthcare organization involved in a transformation must conduct robust brand planning, including answering these 10 questions.
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Healthcare organizations involved in transformations must conduct robust brand planning. They must have people who know how to lead through change.
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In this fast-paced, changing healthcare universe, hospitals are faced with a difficult branding challenge: Carefully transitioning their brand from one of “sickness” to “accountability." How will you keep your healthcare brand strategy healthy through the transition to accountable care?
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