The Chicagoland Advertising Community Gives Back



Giving back to your community is important. SPM is proud to support the Off The Street Club, with the rest of the advertising community in Chicago.

5 Takeaways from an SPM Internship



SPM internships are a unique and invaluable experience. To show this, we've compiled a list of five takeaways from the SPM internship program.

10 Things That Kept Me Up at Night as a Hospital Marketing Director



After spending 8 years at a Washington D.C. hospital, and then coming to SPM, Senior Account Manager Cori Ahrens brought with her invaluable insight into the stresses of being a hospital marketing director. Here, she has assembled a list of 10 things, in no particular order, that kept her up at night during her time as marketing director.

Your Agency as a Power Source: Plug Into Healthcare Expertise



Choosing the right agency partner is an important strategic and financial decision on the path to marketing communications success. Your ability to find a long-lasting agency relationship, with professionals you can rely on to help guide your complex organization through complex situations, will impact your future success.

Why Did Chicken Little Cross the Road?



Is the sky really falling on traditional media? We're here to address the nervous naysayers who predict the impending doom of traditional media. Truth be told, traditional media is alive and well…it just runs with a mixed crowd.