The quick answer to that question is: No, you didn’t. Why? Because we didn’t air one. That’s not to say that some of the ads truly helped their brands. This year, more than most years, the majority of brands used the Super Bowl as a venue to take a clear stand on topics they felt were important to them, their core customers, and prospects.

As we know, any shift in communication—whether it’s letters to telegrams, telegrams to telephone calls, or calls to texts and emails—cultivates new marketing opportunities, and the emoji revolution has been no different. Using them the right way in your marketing could help you break through the clutter and resonate with consumers.

Hospitals must master the patient experience along the entire consumer journey—from awareness and consideration even before someone has a healthcare need all the way through advocacy and what happens after someone has left your hospital. To do so, we should think retail.

When SPM was named a great place to work twice in 2016, it got me wondering what makes our workplace so awesome. It all comes down the benefits beyond the "benefits."

Healthcare marketers need to take steps now to stay relevant in the mind of consumers who are rapidly changing the way they think about healthcare. Luckily, we have strategies for you to do just that.