Consumers are becoming much more conscious of their healthcare, and taking more control of their decision making. We, as healthcare marketers, must understand what motivates the healthcare consumer so that our communications resonate with them.
Read MoreIn a previous blog, I outlined three steps for maximizing the impact of the research you conduct. I’d now like to pose five questions for you to think about the next time you are about to commission a piece of research, especially a large-scale quantitative survey.
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