How do you get people to care about your healthcare advertising? With so much out there invading the lives of your target audience, finding a way to cut through the clutter is a constant challenge. Fortunately, there are specific strategies you can follow to ensure you stay relevant to consumers.
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An athlete could be just what your healthcare brand needs to outrun the competition. Make sure you follow these best practices to ensure you choose the right person to connect with your audience and get the most out of your athlete endorsement.
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Super Bowl 50. Everyone is watching. And some are even watching the game. But everyone is definitely watching the commercials. (At least, that’s what we think in the advertising business.) So what did we see this year? And what can you learn from Super Bowl 50 for your own advertising?
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Are we alienating our audiences by using the wrong terminology? The debate on using people vs. patients vs. consumers to refer to our target continues.
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At the 2015 SHSMD Connections Conference last October, SPM designed a poll and collected responses to a very important question for 2016: What complex marketing issue are you facing right now? The results were all about managing change.
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Marketing communications ROI is no longer a mystery thanks to a study performed by SPM & an academic medical center client.
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If the trends in grocery shopping and child rearing are any indication of what will happen in healthcare, dads are a group to watch out for.
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With the end of the year nearing, our team sat down to dissect trends from the 2015 SHSMD Connections Conference. All agreed that one common theme emerged. Can you guess what it was?
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The Dana-Farber/Brigham and Women’s Cancer Center “You Have Us” campaign earned a Silver award for Integrated Campaign of the Year in the 2014 Healthcare Marketing IMPACT Awards. Hear the strategy behind the winning campaign in this case study.
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Can humor be used in healthcare marketing? The answer is yes, but not in the same way as other industries. Learn how to be successful with humor in this category.
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