We’re presently at the precipice of change. What we know now as digital advertising is becoming “traditional” as we see new innovations in the industry.
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After spending 8 years at a Washington D.C. hospital, and then coming to SPM, Senior Account Manager Cori Ahrens brought with her invaluable insight into the stresses of being a hospital marketing director. Here, she has assembled a list of 10 things, in no particular order, that kept her up at night during her time as marketing director.
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Choosing the right agency partner is an important strategic and financial decision on the path to marketing communications success. Your ability to find a long-lasting agency relationship, with professionals you can rely on to help guide your complex organization through complex situations, will impact your future success.
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A big question in 2014 is, "how will the Affordable Care Act impact patient choice?" Well, one thing is sure: Your brand will be even more important today for the success of tomorrow. That's why we've dubbed 2014 the "Brand" New Year!
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In this fast-paced, changing healthcare universe, hospitals are faced with a difficult branding challenge: Carefully transitioning their brand from one of “sickness” to “accountability." How will you keep your healthcare brand strategy healthy through the transition to accountable care?
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As one of the country’s leading healthcare marketing communications firms, SPM is about more than what’s now or what’s new. We want to know what’s next. Our blog is the place to share these ideas and lead the industry with our What's Next Thinking.
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