VP, Account Director
Whenever Cori puts her strategy hat on, you know something great will happen. As Account Director, she is consistent in crafting strategy that helps clients reach, and often exceed, marketing objectives. Her specialty is understanding the many (and then some) stakeholders that characterize the healthcare industry, especially internal audiences and physicians. Clients of Cori and her team can expect some of the best, and most attentive, client service this agency has ever seen.
Cori joins us after 8 years in the marketing department at a children’s hospital, bringing fresh perspectives from the provider side of the industry. There, she created the organization’s Physician Relations program to outreach and cultivate relationships with referring pediatricians. She also directed and executed a campaign to re-frame and re-introduce a premier legacy brand in pediatric medicine.
Why I love healthcare marketing:
“Consumers, employees, and physicians deserve to know that there are differences in quality and experience when consumers make the decisions to go to a doctor’s office or a hospital. I love knowing that everything I do can have an impact on helping, and even saving, lives.”
University of North Carolina at Chapel Hill – I bleed blue! “If God isn’t a Tar Heel then why is the sky Carolina blue?”
The Wizard of Oz. Moving back to Chicago to be closer to family after 30+ years only reinforces that there truly is “No Place Like Home” and sometimes you just need a fresh perspective to see that what you were looking for was always there for the taking.
“You must be the change you wish to see in the world” -Mahatma Gandhi