SPM Group is excited to share that we have been included among the winners of the 39th Annual Healthcare Advertising Awards.
After over two years of robust, accelerated growth and major client wins, we’re thrilled to share that multiple SPM Marketing & Communications leaders have been promoted to new, expanded roles within SPM Group.
Closing out the highest revenue year in its 30+ year history, Chicago-headquartered SPM Group deepens its content development and marketing resources with the addition of health content leader GLC.
Last week, SPM Group agencies received a total of 5 eHealthcare Leadership Awards across multiple categories.
What the recent Facebook, WhatsApp, and Instagram outage mean for your media plan.
Google shocked many late in June when it announced it would postpone phasing out third-party cookies until 2023. What do you need to know and what should your organization be doing to be ready for the impending changes?
Extending an already strong year of existing and new client growth, SPM Group continues to enhance its digital capabilities and services supporting the healthcare industry with the strategic addition of a leading digital performance agency, Dreamscape Marketing.
Learn more about Juneteenth, and the link between healthcare inequities and racial justice.
SPM is excited to share that this year we earned 17 Telly Awards spanning five clients and a variety of categories.
SPM is excited to be included among the winners of the 38th Annual Healthcare Advertising Awards. In addition to receiving 59 Gold, Silver, Bronze, and Merit awards for multiple clients, we earned a "Best of Show" designation for our COVID-19 Campaign with Emory Healthcare.
Programmatic advertising is likely a key part of your digital advertising campaign, but reaching your audience on any site they might be visiting is likely not always going to be brand-safe. Here’s how you can ensure your programmatic campaigns are not jeopardizing your brand.
When most people think of February Valentine’s Day comes readily to mind. For those of us working in healthcare, we also know February as Heart Month. So what better month could there possibly be for taking a deep dive into the generations' emotions?
Apple recently announced that, as part of the iOS 14 update, it will allow users to block the IDFA identifier at the app level, and require apps to present a prompt asking users for permission to collect and share their data. What does this mean for marketers?
It’s not surprising that the generations all share a strong dislike for COVID-19. Yet, within that high level of broad agreement, distinct attitudes and patterns emerge: how to stay safe, whether to get vaccinated, who to trust most, and other related topics reveal areas of alignment and disagreement between baby boomers, Gen Xers, and millennials.
On top of the logistical challenges around availability, scheduling, and storage, hospitals also have the challenge of informing and educating their local communities—especially those that are wary—on why they should get vaccinated.
Although the pandemic will continue to have influence in 2021, there will be other trends and events worth paying attention to, as well. Looking ahead, what major media events and trends should marketing teams be aware of as 2021 begins?
In the first part of our media blog series, we explore how consumers' media behaviors have been shaped by the COVID-19 pandemic, and what that means for healthcare marketers.