Google shocked many late in June when it announced it would postpone phasing out third-party cookies until 2023. What do you need to know and what should your organization be doing to be ready for the impending changes?
Extending an already strong year of existing and new client growth, SPM Group continues to enhance its digital capabilities and services supporting the healthcare industry with the strategic addition of a leading digital performance agency, Dreamscape Marketing.
Learn more about Juneteenth, and the link between healthcare inequities and racial justice.
SPM is excited to share that this year we earned 17 Telly Awards spanning five clients and a variety of categories.
SPM is excited to be included among the winners of the 38th Annual Healthcare Advertising Awards. In addition to receiving 59 Gold, Silver, Bronze, and Merit awards for multiple clients, we earned a "Best of Show" designation for our COVID-19 Campaign with Emory Healthcare.
Programmatic advertising is likely a key part of your digital advertising campaign, but reaching your audience on any site they might be visiting is likely not always going to be brand-safe. Here’s how you can ensure your programmatic campaigns are not jeopardizing your brand.
When most people think of February Valentine’s Day comes readily to mind. For those of us working in healthcare, we also know February as Heart Month. So what better month could there possibly be for taking a deep dive into the generations' emotions?
Apple recently announced that, as part of the iOS 14 update, it will allow users to block the IDFA identifier at the app level, and require apps to present a prompt asking users for permission to collect and share their data. What does this mean for marketers?
It’s not surprising that the generations all share a strong dislike for COVID-19. Yet, within that high level of broad agreement, distinct attitudes and patterns emerge: how to stay safe, whether to get vaccinated, who to trust most, and other related topics reveal areas of alignment and disagreement between baby boomers, Gen Xers, and millennials.
On top of the logistical challenges around availability, scheduling, and storage, hospitals also have the challenge of informing and educating their local communities—especially those that are wary—on why they should get vaccinated.
Although the pandemic will continue to have influence in 2021, there will be other trends and events worth paying attention to, as well. Looking ahead, what major media events and trends should marketing teams be aware of as 2021 begins?
In the first part of our media blog series, we explore how consumers' media behaviors have been shaped by the COVID-19 pandemic, and what that means for healthcare marketers.
The 2020 Holiday Season will be unlike any before. COVID’s surge creates a challenging backdrop. Everyone, Gen Xers included, struggles to balance sharing holiday traditions and taking steps to prevent exposure to, and the spread of, COVID-19. What’s a child of the AIDS crisis and the birth of the anti-vaxxer movement to do?
As part of the continued evolution of SPM Group’s analytics offerings, Pat Barry has joined the group as VP, Data & Analytics.
This week, SPM Group agencies received a total of 8 eHealthcare Leadership Awards across multiple categories, including 3 top honors.
A new eBook, Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare, will be released on Amazon on November 2nd. The book focuses on Generation X’s unique role as healthcare “triple threats” and why healthcare marketers need to begin taking them seriously as an audience.
In a continuation of its recent growth to deliver the best health and healthcare communications and experiences, SPM Group has hired research and strategy expert Kim Angel as Vice President, Group Planning Director.
Winegar elevated to Vice Chair and Seaford hired as CEO.