Integrated Media Director
Maggie is a strategic data-driven media planning, buying and analytics leader. Her vehicle neutral approach allows SPM to dive deep into consumer daily routines reaching them in their preferred environments. She plays an integral management role by ensuring SPM stays ahead of the evolving cross-channel media landscape. Her collaborative approach delivers positive results for clients and teams.
Maggie is an experienced media professional with a dynamic marketing history. She has had the pleasure of working on local, national and global brands such as McDonald's Walgreens, Kraft and Bank of America. Maggie has brought her passion for building unique strategies and data led campaigns to SPM. She has led successful “Digital Bootcamps” to help educate clients on the importance of digital strategy, efficient & effective activation and measurable KPIs for ongoing optimizations and learnings. She has also built a successful partnership with WebMD to create engaging consumer experiences and custom content while still delivering savings and value for clients. Maggie’s strengths include data-driven cross-channel media strategy, media + creative collaboration, building effective partnerships and evolving reporting/analytics. Through her experience she has helped her clients close the loop from media to business results.
Why I love healthcare marketing:
"I want to help make the world a better place. I have the opportunity to do so at SPM, reaching consumers in their healthcare journey delivering lifesaving communication that matters.”
Kansas State University, BS in Human Ecology and Mass Communications
Hiking, visiting national parks and exploring the great outdoors
“You must do the thing you think you cannot do.” – Eleanor Roosevelt