Integrated Media Director
Maggie is a strategic media planning, buying, measurement and analytics leader who believes that every plan starts with client objectives and a vehicle-neutral approach. She plays an integral management role by ensuring SPM stays ahead of the evolving media landscape and activated media is strategically on-point. Maggie's leadership and collaborative approach deliver positive results for clients and teams.
Maggie is an experienced media professional with a demonstrated marketing history. She has had the pleasure of working on local, national and global brands such as McDonald's Walgreens, Kraft and Bank of America. Maggie is passionate about building strategies and delivering successful campaigns that drive client results. Her strengths include data-driven cross-channel media strategy, media + creative collaboration and building strong, effective teams. Through her experience she has helped brands close the loop from media to direct business results.
Why I love healthcare marketing:
"Healthcare marketing is important and allows us to reach consumers in a relevant manner to impact their lives for the better. I've had the opportunity to work on various categories in this industry, but my favorite experiences have been those campaigns that allow me to help others."
Kansas State University, BS in Human Ecology and Mass Communications
Hiking, visiting national parks and exploring the great outdoors
"Who you are tomorrow begins with what you do today." -Tim Fargo