Need Some Ice Breakers for SHSMD? Stop by SPM's Booth!
Join us at booth #309 and tell us your favorite joke for a chance to win a FitBit®! While you're stopping by, stay for some conversation of the more serious variety, like how SPM can help you solve your most complex marketing issues.
In addition to exhibiting, we are also sponsoring the Business Meeting on Tuesday, October 14. Read more about our SHSMD activities below.
Learn more with SPM.
Patti Winegar and Marty Horn are speaking at this year’s SHSMD Connections Conference! Don’t miss this must-see speech.
Tuesday, October 14
1:30-2:30 PM
A Challenge for the Ages: Capturing the Three-Headed Monster of Boomers, Xers, and (especially) Millennials
Baby Boomers and Generation X are the focal point for today’s healthcare marketing as their need for acute care escalates, yet the future belongs to Millennials and the profound financial effect they’ll have on healthcare and in shaping patient behavior. To win the healthcare battle, you need to understand what makes Boomers, Gen Xers, and especially Millenials “tick.” Using insights from a proprietary, nationwide survey of 4,000 individuals, this session will reveal how these three generations live their lives, their relationship with healthcare, and how a major healthcare system is using these insights to shape its marketing strategies and grow market share.
Speakers:
Kathi Perelwitz, Vice President, Marketing and Communications, Froedtert Health
Marty Horn, Director of Consumer Insights & Research, SPM Marketing & Communications
Patti Winegar, Managing Partner, SPM Marketing & Communications
Knock Knock! Who’s there?
We know you have a sense of humor! Stop by our booth and share your best joke for a chance to win a FitBit®! We will be giving away one per day for the best jokes.
Grab a copy of our latest Red Paper.
Our most recent Red Paper (SPM’s version of white papers) explores the changing role of healthcare leadership from running a hospital to guiding a brand. Copies will be available for pickup at the conference.
Have a drink with us!
On Monday, October 13, SPM is hosting a cocktail event at Sally’s Seafood on the Water from 7-10PM. Come for a drink and stay for the great company! We hope to see you there.