Are you prioritizing brand stewardship?

Changes throughout the healthcare industry are propelling waves of disruption that threaten to stop any healthcare organization in its tracks if their CEOs do not prioritize brand stewardship.

Check out SPM's latest Red Paper to gain insight from other industry case studies on guiding your brand through disruptive change. In this document, you will read about:

• The disruptive change looming on the healthcare horizon
• The role of transformative business strategy and its link to branding
• And how hospital CEOs can lead as brand stewards

Fill out the form on the right to receive your copy of "The CEO's New Imperative: Guiding the Brand Through Disruptive Change."