SPM to Attend 2015 SHSMD Connections Conference in Washington, DC
SPM will be exhibiting October 11-14th at the 2015 SHSMD Connections Conference in Washington, DC. Stop by our Booth #510 and vote for the complex marketing issue that you are facing right now for a chance to win a $600 American Express gift card. While you’re there, have a chat with one of us to learn about how we can help you address that complex issue… and get you some serious results.
Also, you won’t want to miss Patti Winegar and Marty Horn speaking on Monday, October 12 at 10:45am. It’s right after the General Session, so come on by! Here’s what they’ll be presenting:
Monday, October 12
Not My Hospital! How to Win at Rebranding Against Resistance
Chances are, at some point, you will face the challenge of a rebrand, whether due to a merger or acquisition or because the CEO wants a “big change.” When it happens, you will wrestle with daunting challenges, including developing a brand architecture, creating a brand positioning, and “selling” the new brand to leadership, employees, physicians, and consumers with strong emotional attachments to the way things were. Come and learn how two different organizations – The University of Vermont Health Network and SCL Health System – innovatively addressed these issues, and how each one emerged as a strong, dynamic, and successful brand.
Theresa Alberghini DiPalma, Senior Vice President of Marketing and External Relations, The University of Vermont Health Network
Patti Winegar, Managing Partner and Co-Owner, SPM Marketing & Communications
Marty Horn, Director of Consumer Insights and Research, SPM Marketing & Communications
John Berg, Vice President of System Marketing, SCL Health System
Ryan Donohue, Corporate Director, National Research Corporation
Not only will you have the opportunity to win money at our booth, but we’ll also have tons of great resources for you, including our latest Red Paper (SPM’s version of a whitepaper) called “A Mystery No More: Insights on Marketing Communications ROI.” Based on the data from a study conducted by SPM and a local graduate program, this Red Paper provides tangible proof of the ROI of a fully integrated marketing communications campaign that includes mass marketing efforts. Feel free to stop by and pick up your copy.
See you at Booth #510!