SPM Wins 27 Awards in 33rd Annual Healthcare Advertising Awards

In Healthcare Marketing Report’s 33rd Annual Healthcare Advertising Awards, SPM won a total of 27 awards, including our 15th “Best of Show” award in a row, for our outstanding creative work in the healthcare marketing arena.

The “Best of Show” was awarded to our “Discover. Care. Believe.” integrated campaign for Dana-Farber Cancer Institute. The entry included TV, print, display, a microsite, and an innovative “social hub” where user-generated content populated from various social networks into one location on the microsite.

In addition to this top campaign, we also won 7 Gold, 8 Silver, 5 Bronze, and 6 Merit awards. Our winners are listed below:



Brigham and Women's Hospital

1 Silver

Dana-Farber Cancer Institute*

1 Best of Show, 3 Gold, 1 Silver, 1 Bronze, 1 Merit

Dimensions Healthcare System

1 Merit

Eastern Maine Medical Center

4 Silver

Froedtert & the Medical College of Wisconsin

1 Gold

Lakeview Medical Center

1 Gold, 1 Bronze

Lehigh Valley Health Network

1 Silver, 1 Bronze

Meridian Health

1 Gold, 2 Merit

Ochsner Health System

1 Silver, 1 Merit

The University of Kansas Hospital

1 Gold, 1 Bronze, 1 Merit

WellSpan Health System

1 Bronze

Sponsored by the healthcare marketing, advertising, and strategic business development publication Healthcare Marketing Report, the Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition. This year, over 3,7000 entries were collected.

Submissions were judged by a national panel based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Only 17 entrants won a “Best of Show” designation.

SPM would like to extend a special thanks to our open, collaborative, and inspiring client partners that make this work possible. We couldn’t have done it without you!

To view some of the work that we do, check out our portfolio page.