Barbara Taylor

Barbara Taylor
VP, Business Development

Working remotely from Kentucky, Barbara spends the majority of her time directly in the hotbed of healthcare, providing consultation and developing SPM’s prospect opportunities from the client’s perspective. Along with her deep understanding of marketing strategy, Barbara’s penchant for forging relationships is instrumental in cultivating meaningful partnerships throughout the world of healthcare.

Barbara is an energetic leader with over 25 years of healthcare marketing experience, including corporate communications, brand building, project management, media and community relations, strategy, and team development. Her innovative and dedicated approach has generated significant results for organizations such as Med Center Health and Owensboro Health. Barbara’s past in leading client marketing teams puts SPM in the client’s shoes, providing a unique insider view into their challenges and pressures.

Why I love healthcare marketing:
We help people make life-altering decisions, often at the most vulnerable times in their lives. It's a huge responsibility, and a great honor. 

Western Kentucky University, Bachelor’s in Marketing and minor in Finance
Western Kentucky University, Master of Healthcare Administration 

I love to travel (anywhere!), read (there has to be at least a little bit of a love story) and eat. But shopping is my "sport."

Favorite quote:
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou