Chief Growth Officer
Bill is a marketing veteran and big brand expert. As a senior member of the leadership team, he is responsible for overall agency growth as an organization. Bill's role involves both identifying new client opportunities as well as the evolution and development of new agency service offerings that improve consumer engagement and marketing effectiveness. Prior to SPM, he held senior management roles at well-known global agencies, working with brands such as Blue Cross Blue Shield Association, Citi, Western Union, Sprint, AT&T, and Kraft Foods. The hallmarks of Bill's career are establishing strong client relationships and a collaborative work style and approach that brings forward the very best of agency strategy, creative, and media teams.