Content development.

We create engaging content ... and also empower our clients to create it. Our services include: writing or re-writing webpages, feature stories, press releases, microcopy, social media posts, and more; conducting live training sessions or developing training materials on plain language, SEO optimization and web writing best practices. We also implement stakeholder, competitive, usability, and keyword research to inform both high-level strategy and specific writing assignments.

Drawing on our research, we also develop various artifacts to document strategic decisions and guide content writing:

• Content models: create detailed definitions of each content type’s elements and their relationships to each other.
• Governance: develop principles and processes that guide when, why, and how content is created.
• Content templates: ensure key content types are consistent, align with the strategy, meet user needs, etc. Leverage various tools like Word, Google Docs, and GatherContent.
• Editorial guidelines: develop voice, tone, and style parameters to support brand story and writing consistency.