The SPM Consumer Compass® helps you see your target audience in a new light. It's the first study of its kind that profiles how various attitudes, beliefs, and behaviors influence healthcare decisions. Taking a deep dive into the specifics of who your target is and why they make decisions, our proprietary, national research study provides unique insights that fuel our marketing communications strategy, messaging, and creative approach.
At SPM, we go beyond typical journey work, working to understand people’s emotions at different stages of their healthcare decision journey. Our ethnographic study looks across key service lines to map the audience experience and identify opportunities to craft highly relevant creative messages and media connections.
We also conduct custom qualitative and quantitative studies to gain more fresh insights into your market.
Consumer Connect is a collaboration with Feedback, an insights firm specializing in digital ethnography and voice-of-consumer research that uncovers what your customers are saying about your brand and services. This tool combines Feedback’s qualitative social listening and quantitative data from SPM’s Consumer Compass® for a 1-2 punch that boosts service lines.