Integrated Media Director
Maggie is a strategic, data-driven media planning, buying, and analytics leader. Her vehicle-neutral approach allows SPM to dive deep into consumers' daily routines, reaching them in their preferred environments. She plays an integral management role by ensuring SPM stays ahead of the evolving cross-channel media landscape. Her collaborative approach delivers positive results for clients and teams. Prior to SPM, she led integrated media teams on brands such as McDonald's, Walgreens, Kraft, and Bank of America.