Anchored by an acute care medical center in New Orleans, Ochsner Health System includes seven community hospitals, nearly 40 health clinics, 13,000 employees and an employed medical group of about 900 physicians in 90 medical specialties. As part of the overall integrated "Connections" campaign, SPM aimed to increase awareness and build volume for the newly reopened hospital, Ochsner Baptist.
In the 31st Annual Healthcare Advertising Awards, the "Connections" campaign won a Gold for online display and it won a Merit for both direct mail and a radio ad series.
Outdoor – “Bus Wrap”
Direct Mail – “Women’s Pavilion”
Digital – “Maternity”
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