Vice Chair, SPM Group
As Vice Chair of SPM Group, Patti’s focus is to help guide strategy and growth at the holding company level. She looks to identify health-focused companies who have a compatible culture and will enhance the overall marketing offering for the group’s clients. Patti also remains involved to enhance client engagement and provide overall strategy for brand initiatives. During her 15 years at the firm, she also held CEO, Managing Partner, and COO roles. Prior to SPM, Patti brought 20 years of experience from the world's largest consumer agencies, DDB and Leo Burnett, where she helped build brands for Fortune 500 companies like State Farm, Unilever, Nestlé Purina, General Mills, and Dell. With consumer behavior experience in 20 different categories, Patti led the development of the SPM Consumer Compass®, a quantitative study of consumer attitudes, beliefs, and behaviors, that gives SPM clients an edge over their competitors. It remains the only proprietary study of its kind in the healthcare space.