Small Agency Wins Big Awards!

SPM took home a total of 39 awards, the most for any one agency, from Healthcare Marketing Report’s 31st Annual Healthcare Advertising Awards

Of the 39 total awards, SPM received a “Best of Show” designation and 15 Gold awards, the most of any other agency in the competition. 

The “Best of Show” designation was awarded to Dana-Farber/Brigham and Women’s Cancer Center in Boston, MA for the “You Have Us” total integrated marketing campaign. “Best of Show” awards showcase overall excellence and breakthrough advertising. This is the 13th year in a row SPM has received this designation.

In addition, SPM won 8 Silver, 2 Bronze and 13 Merit. The following is a breakdown of awards won for client campaigns around the country:

Eastern Maine Medical Center – Bangor, ME  (1 Merit)
Meridian Health – Neptune, NJ (2 Silver, 1 Merit)
The University of Kansas Hospital – Kansas City, KS (1 Gold, 3 Silver, 1 Bronze)
Dana-Farber/Brigham and Women’s Cancer Center – Boston, MA (2 Gold)
Froedtert and the Medical College of Wisconsin – Milwaukee, WI (1 Gold, 1 Bronze, 2 Merit)
Inspira Health Network – Vineland, NJ (1 Gold, 1 Merit)
Meriter Health Services – Madison, WI (2 Gold, 1 Silver, 1 Merit)
Ochsner Health System – New Orleans, LA (1 Gold, 4 Merit)
Owensboro Health – Owensboro, KY (2 Gold)
Rush University Medical Center – Chicago, IL (3 Gold)
University Health Care System – Augusta, GA (1 Silver, 2 Merit)
University HealthSystem Consortium – Chicago, IL (1 Merit)
University of Maryland St. Joseph Medical Center – Baltimore, MD (2 Gold)
WellSpan Health – York, PA (1 Silver)

“We are extremely proud of our performance in this year’s Healthcare Advertising Awards competition,” said Patti Winegar, co-owner and managing partner of SPM. “We strive to be strategic and creative, and it’s an honor to be recognized as a top leader in the industry.” 

The Healthcare Advertising Awards received over 3,700 entries this year. It is the largest healthcare advertising awards competition, and one of the ten largest of all advertising awards competitions. Since 2006, SPM has won a total of 70 gold awards from the organization.

About SPM Marketing & Communications

Founded in 1983, SPM Marketing & Communications is a brand consultancy and integrated marketing communications firm that specializes in the healthcare industry. SPM has partnered with more than 200 organizations in 39 states to establish meaningful brand strategies that deliver measurable results. Client expertise includes academic medical centers, numerous teaching hospitals and large health systems in both rural and urban markets. In the past 5 years, SPM has won 216 advertising awards.