SPM Announces Strategic Partnership with Marcel Digital

Chicago, IL – August 4, 2016 – SPM Marketing & Communications, Inc., a leading full service healthcare marketing communications firm, and Marcel Digital, Chicago’s premier digital marketing agency, have formed an exclusive strategic partnership to enhance both company’s offerings and resources. The partnership provides SPM’s current and prospective clients with an expanded depth and breadth of digital services, including, SEO, website development, conversion rate optimization, analytics, and paid media management, in a unique integrated model that closes a gap and satisfies a need for clients.

Together, SPM and Marcel create a digital healthcare marketing powerhouse with expertise from SPM’s over 30 years’ of experience in healthcare and Marcel’s many certifications and tools, such as a 13-year relationship with Google as a Premier Certified Partner. In the face of a constantly changing digital and technology landscape, having access to the best talent and expertise in this arena will enable SPM and its clients to stay on the leading-edge of digital marketing and will result in better, more breakthrough campaigns.

Larry Margolis, Managing Partner of SPM, commented, “Healthcare marketing has changed dramatically, causing the need to provide our clients with uniquely streamlined and integrated services. Our partnership with Marcel is our way of providing the best possible thinking and tools to stay ahead of this pace of change, while making it easier for our clients to take advantage of these resources.”

“This partnership is very exciting for Marcel,” said Ben Swartz, CEO of Marcel Digital. “SPM has years of success working with industry-leading clients. We look forward to being a part of their incredible team and helping improve healthcare marketing for top clients across the country.”

The integration of SPM and Marcel gives current and future clients a single point of contact that has access to a full team of online and offline experts. The end result will be more efficient communication, more effective campaigns, and, ultimately, improved business results.

To learn more about this new partnership, contact Bill Tourlas at tourlas@spmmarketing.com.

About SPM

Founded in 1983, SPM Marketing & Communications is a brand consultancy and integrated marketing communications firm that specializes in the healthcare industry. Having partnered with more than 300 organizations in 40+ states, SPM helps organizations establish meaningful brand strategies that deliver measurable results. Client expertise includes academic medical centers, numerous teaching hospitals and large health systems in both rural and urban markets. SPM is also the most awarded healthcare agency and was recognized in 2016 as a great place to work in healthcare by Modern Healthcare and Becker’s Hospital Review. Learn more about SPM at www.spmmarketing.com.

About Marcel Digital

Marcel Digital has been a leader in digital marketing and website development for over 13 years, led by the mission of bringing transparency to every client's digital universe. Marcel is one of only a handful of firms who have both development and digital marketing fully integrated under one roof, bringing complete solutions to primarily B2B and B2C lead generation focused firms. Marcel is also one of ten Umbraco Gold Partners and one of a handful of Google Analytics Certified Partners in Illinois. Get more information at www.marceldigital.com/.