Advertising with IMPACT: Our Winning Campaigns

In late September, Modern Healthcare, in partnership with Advertising Age, released the winners of the 2014 IMPACT Awards. SPM proudly received five awards, including Agency of the Year.

The Healthcare Marketing IMPACT Awards are designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms. The awards honor campaigns that advance provider, insurer, supplier and advocacy group efforts to deliver high quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.

Among the winners for SPM were the following:

Agency of the Year
SPM Marketing and Communications, Inc.

Gold, Digital Campaign of the Year
The University of Kansas Hospital – “Advancing The Power Of Medicine”

Gold, Video Campaign of the Year
The University of Kansas Hospital – “Advancing The Power Of Medicine”

Silver, Video Campaign of the Year
University of Maryland St. Joseph’s Medical Center ­– “Be A Part Of Something Greater”

Silver, Integrated Campaign of the Year
Dana-Farber/Brigham and Women’s Cancer Center ­– “You Have Us”

To view the creative for the winners, scroll through the samples on each of the above links or visit our advertising portfolio for a taste of the winning campaigns.